Before there was Uber, there were taxis.
And if you traveled enough, you learned quickly that taxis were something you tolerated, not something you chose.
You had to call a dispatcher and hope someone showed up. You never quite knew when they would arrive, what route they would take, or whether paying by credit card would trigger visible annoyance. The experience was unpredictable, inefficient, and anxiety-inducing.
So most people only used taxis when they absolutely had to. Usually, to and from the airport.
Then Uber arrived.
Not because people suddenly wanted rides more often, but because Uber removed friction. It used new technology that already existed, GPS on a smartphone, and applied it in a way that eliminated pain. Suddenly, transportation was transparent, predictable, and easier than driving yourself.
People did not just switch. They changed their behavior.
Now, apply that same lens to travel.
For years, complex travel has functioned as the taxi industry did. Booking FIT itineraries often meant juggling emails, PDFs, manual quoting, disconnected suppliers, and long turnaround times. Advisors did the work because clients valued them, not because the experience was efficient.
In many cases, the pain was simply accepted as part of the process.
At Worldia, we are asking a different question.
What if complex travel could be as seamless, transparent, and responsive as pressing a button on your phone?
Not by removing the human, but by removing the friction around the human.
This is where AI changes everything.
Most companies are using AI to make incremental improvements. Faster emails. Better copy. Slightly improved workflows.
That is necessary, but it is not sufficient.
The real opportunity is to step back and ask:
What customer pain can we now solve that simply could not be solved before?
We are no longer in the era of basic generative AI. We are entering the era of agentic AI.
Systems that can reason.
Tools that can act.
Multiple models working together with a custom context to execute high-order tasks.
In travel, that means turning inspiration into fully bookable, personalized itineraries in minutes, not days. It means reducing cognitive load for advisors while increasing precision for travelers. It means allowing advisors to compete at the speed of online platforms without sacrificing trust, service, or margin.
This is exactly what we have built and are continuing to build at Worldia.
We are not trying to replace advisors. We are trying to give them leverage.
Just like Uber did not replace drivers, it replaced inefficiency.
Looking ahead to 2026, it feels like the travel industry is standing at a similar inflection point. In the same way the internet reshaped how businesses reached customers in the mid-2000s, agentic AI is reshaping how complex problems get solved today.
There is an enormous opportunity for those willing to rethink the experience end-to-end, not just optimize what already exists.
The question is simple.
What does AI now make possible in travel that we could not realistically imagine before?
That is the work.
And it is only just beginning.
